Sustainability intention: mediator of sustainability behavioral control and sustainable entrepreneurship

Date06 April 2020
Published date06 April 2020
Pages81-95
DOIhttps://doi.org/10.1108/WJEMSD-12-2019-0096
AuthorSaadat Nakyejwe Lubowa Kimuli,Laura Orobia,Humphrey Muki Sabi,Clive Katiba Tsuma
Subject MatterStrategy,Business ethics,Sustainability
Sustainability intention: mediator
of sustainability behavioral control
and sustainable entrepreneurship
Saadat Nakyejwe Lubowa Kimuli
Department of Entrepreneurship, Makerere University Business School,
Kampala, Uganda
Laura Orobia
Makerere University Business School, Kampala, Uganda
Humphrey Muki Sabi
Information Communication Technology University, Yaounde, Cameroon, and
Clive Katiba Tsuma
Information Communication Technology, San francisco, California, USA
Abstract
Purpose The purpose of this paper is to report results of a study carried out to establish the mediation effect
of sustainability intention in the relationship between sustainability behavioral control and sustainable
entrepreneurship.
Design/methodology/approach This study is cross sectional and correlational. Data were collected
through a questionnaire survey of 384 small businesses. Data were analyzed through correlation coefficients
and linear regression using Statistical Package for Social Sciences and the Medgraph program.
Findings The results suggest that sustainability intention partially mediates the relationship between
sustainability behavioral control and sustainable entrepreneurship. Results further indicate that sustainability
behavioral control and sustainability intention are significant predictors of sustainable entrepreneurship.
Originality/value This study provides an initial empirical evidence on the mediation effect of sustainability
intention in the relationship between sustainability behavioral control and sustainable entrepreneurship.
To the researchers knowledge, no study had been conducted on such an interesting topic using evidence from a
developing country such as Uganda.
Keywords Sustainable entrepreneurship, Sustainability intention, Sustainability behavioral control, Uganda
Paper type Research paper
1. Introduction and motivation
Sustainable entrepreneurship is a summation of social, economic and environmental
entrepreneurship whereby small businesses incorporate social, economic and environmental
aspects in their operations (Vuorio et al., 2017; Mair and Marti, 2006;Koegh and Polonsky,
1998). Sustainable entrepreneurship is seen as a solution to the worlds problems such as
poverty, hunger and global warming (Dean and McMullen, 2007;Porter and Krammer, 2011)
and as such has attracted the attention of academicians such as Vuorio et al. (2018) who
conducted a study on drivers of entrepreneurial intentions in sustainable entrepreneurship
using evidence from three European countries (Finland, Liechtenstein and Austria) using a
questionnaire survey of University students. Vuorio et al. (2018) call for further studies in
other national settings on sustainable entrepreneurship and in this study, we try to respond
to such calls. Vuorio et al. (2018) found that entrepreneurial intention is associated with
sustainable entrepreneurship.
Sustainable and social entrepreneurship differ from conventional entrepreneurship in
terms of value creation (Vuorio et al., 2018). Presently, we see social entrepreneurship and
environmental entrepreneurship being added to economic entrepreneurship to form
Sustainability
intention
81
The current issue and full text archive of this journal is available on Emerald Insight at:
https://www.emerald.com/insight/2042-5961.htm
Received 9 December 2019
Revised 3 February 2020
Accepted 4 March 2020
WorldJournal of Entrepreneurship,
Managementand Sustainable
Development
Vol.16 No. 2, 2020
pp. 81-95
©Emerald PublishingLimited
2042-5961
DOI10.1108/WJEMSD-12-2019-0096

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