Technology acceptance model and social network sites (SNS): a selected review of literature
| Pages | 142-153 |
| DOI | https://doi.org/10.1108/GKMC-09-2017-0079 |
| Published date | 03 April 2018 |
| Date | 03 April 2018 |
| Author | Sureni Weerasinghe,Menaka Chandanie Bandara Hindagolla |
| Subject Matter | Library & information science,Information behaviour & retrieval,Information in society,Information literacy,Library & information services |
Technology acceptance model and
social network sites (SNS): a
selected review of literature
Sureni Weerasinghe
Main Library, University of Peradeniya, Peradeniya, Sri Lanka, and
Menaka Chandanie Bandara Hindagolla
Science Library, University of Peradeniya, Peradeniya, Sri Lanka
Abstract
Purpose –The purpose of this paper is to conduct a systematic review of studies that have used the
technology acceptancemodel (TAM) in the context of social network sites (SNS). It describesvarious studies
undertakento examine user behaviours and attitudes towards SNS.
Design/methodology/approach –This paper comprehensively reviews the selected literature
associated with applicationsof TAM in the SNS context. Different studies conductedwithin the SNS context
were evaluatedfor understanding the changes incorporated into the model.
Findings –The findings illustrated that the TAM has been successfully applied via its extension and
modificationfor explaining user adoption and acceptanceof SNS.
Originality/value –The study contributes to the theoreticalnovelty of the body of the existing literature
in the domains of TAMand SNS. The study also provides insight on future researchdirections by helping in
identifyinggaps in literature in this field.
Keywords Information systems, Review, Acceptance, Perceived ease of use, Perceived usefulness,
Technology acceptance model, User perceptions, Behavioural intention, Social network sites, User acceptance
Paper type Literature review
Introduction
The rapid advancement of information and communication technology (ICT) in recent years
has considerably altered the manner in which information is accessed, stored and disseminated.
It is inevitable for organizations in the twenty-first century to substantially incorporate blends
of innovative technology solutions to achieve competitive advantage and sustainability
(Howell, 2016;Kripanont, 2007). Social media is one of the emerging new technologies that have
attracted attention of millions of users and keeping accounts in one or more social network sites
(SNS) has become one of the highly popular and increasingly growing activities on the internet
(Alarc
on-del-Amo et al., 2014). Social media is “a group of Internet-based applications that build
on the ideological and technological foundations of Web 2.0, and that allow the creation and
exchange of user generated content”(Kaplan and Haenlein, 2010,p.61).AccordingtoKaplan
and Haenlein (2010,p.60),therearesixtypesofsocialmedia:
(1) “collaborative projects”(e.g. Wikipedia);
(2) “blogs”(e.g. Open Diary, LiveJournal);
(3) “content communities”(e.g.YouTube);
(4) “social network sites”(e.g. Facebook, Twitter, and LinkedIn);
(5) “virtual game worlds”(e.g. World of Warcraft); and
(6) “virtual social worlds”(Second Life).
GKMC
67,3
142
GlobalKnowledge, Memory and
Communication
Vol.67 No. 3, 2018
pp. 142-153
© Emerald Publishing Limited
2514-9342
DOI 10.1108/GKMC-09-2017-0079
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