A technology roadmap study on omni-channel library
| DOI | https://doi.org/10.1108/EL-02-2019-0054 |
| Date | 07 October 2019 |
| Pages | 784-795 |
| Published date | 07 October 2019 |
| Author | Hueiju Yu,Yu-Ting Chang,Chih-Ying Chu |
| Subject Matter | Information & knowledge management,Information & communications technology,Internet |
A technology roadmap study
on omni-channel library
Hueiju Yu and Yu-Ting Chang
School of Continuing Education, Chinese Culture University,
Taipei, Taiwan, ROC, and
Chih-Ying Chu
Department of Information Management,
National Taiwan University of Science and Technology, Taipei, Taiwan, ROC
Abstract
Purpose –The purpose of the paper is to: check both of the product and technical items and propose a
technology classificationframework with a roadmap for omni-channellibrary; draw the technical association
diagram and maturation of the time of developing the omni-channel library; predict the trends of omni-
channellibrary development architecture.
Design/methodology/approach –The method to carry out this study were secondary data analysis
and experts’interviews. The data were collected 80 cases of omni-channel and academic literature, then
identified and drawnas a technology roadmap. Furthermore, smart technologyexperts and researchers were
interviewedto not only examine and define the technicalassociation diagram but also predict the market and
technologymaturation time and predict the trends of omni-channellibrary.
Findings –Owing to the continuous improvement of smart technologies, technology channels of
delivering digital content have been changed. Content providers will confront numerous challenges in
the future. There are several literature and practice findings in this paper. In addition to building a
roadmap, technical association diagram and maturation time for omni-channel library, based on
market integration and product value, this paper proposes an omni-channel library development
architecture.
Originality/value –The results of this study can be usedas practical applications in developing library
channel integrationstrategy. In addition, this study providesinsights into future studies in the field of digital
contentchannel.
Keywords Omni-channel library, Technology roadmap, Market and technology maturity
Paper type Research paper
1. Introduction
Omni-channel providesusers with an integrated user experience and enables users to switch
freely between online and offline, all within a single informationtransfer process (Kim and
Chun, 2018). Recent advances insmart technologies have powered the merger of online and
offline information delivery channels into one single platform (Gu and Tayi, 2017). Omni-
channel has been developing progressively from multi-channel (Harris, 2012). It contains a
complete and holistic user journey experience and integrates various touch points. It means
that either the receive points or the send points will no longer be differentiated between
channels (Wollenburget al.,2018).
Many organizations struggle to implement an omni-channel strategy that meets their
customers’channel preferences (Hosseini et al.,2018), including channel business model
(Kim and Chun, 2018), cross-channel integration (Cao and Li, 2018), channel fulfillment
processes (Wollenburget al.,2018)and channel managing (Lund and Marinova, 2014).
EL
37,5
784
Received28 February 2019
Revised4 August 2019
Accepted9 September 2019
TheElectronic Library
Vol.37 No. 5, 2019
pp. 784-795
© Emerald Publishing Limited
0264-0473
DOI 10.1108/EL-02-2019-0054
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