The 2024 Election Will Be Fought on the Ground, Not By AI
| Published date | 01 December 2023 |
| DOI | http://doi.org/10.1177/20419058231218316a |
| Author | Kate Dommett |
| Date | 01 December 2023 |
4POLITICAL INSIGHT•DECEMBER 2023
2024 is a global year for elections. In
addition to a presidential campaign
in the US, elections to the
European Parliament, and national
elections in countries including Venezuela,
India, Croatia, Uruguay and Ethiopia, it
seems increasingly likely that Rishi Sunak
will trigger a general election (with early
whispers that the end of October is
likely). As political parties, candidates and
campaign bodies around the globe prepare
to intensify their campaigns, we’re hearing
As the next general election approaches, we should resist the
temptation for technological sensationalism, and instead focus on
capturing the real dynamics of the modern election campaign – on
the ground as well as online, writes Kate Dommett.
The 2024 Election
Will Be Fought on the
Ground, Not By AI
repeated claims that these elections will be
conducted as never before.
An AI election?
With the dramatic explosion of Artificial
Intelligence (AI) into the public
consciousness prompted by the rise of
ChatGPT, Google Bard and, in the university
context, numerous AI essay writing and
proofing tools, it seems likely that AI could
be poised to transform election campaigns
as we know them. And it’s a scary
© Jacob King / Alamy Stock Photo
Political Insight December 2023 BU.indd 4Political Insight December 2023 BU.indd 410/11/2023 11:4010/11/2023 11:40
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