The Financial Conduct Authority v Avacade Ltd ((in Liquidation)) (Trading as Avacade Investment Options)

JurisdictionEngland & Wales
JudgeAdam Johnson
Judgment Date30 June 2020
Neutral Citation[2020] EWHC 1673 (Ch)
CourtChancery Division
Docket NumberCase No: HC-2017-001469
Date30 June 2020

[2020] EWHC 1673 (Ch)

IN THE HIGH COURT OF JUSTICE

BUSINESS AND PROPERTY COURTS OF ENGLAND AND WALES

BUSINESS LIST (Ch D)

Rolls Building, Fetter Lane London EC4A 1NL

Before:

Adam Johnson QC (Sitting as a Deputy High Court Judge)

Case No: HC-2017-001469

Between:
The Financial Conduct Authority
Claimant
and
(1) Avacade Limited (In Liquidation) (Trading as Avacade Investment Options)
(2) Alexandra Associates (UK) Limited (Trading as Avacade Future Solutions)
(3) Craig Stanley Lummis
(4) Lee Edward Lummis
(5) Raymond George Fox
Defendants

Nicholas Vineall QC and Adam Temple for the Claimant

David Berkley QC and Steven McGarry (instructed by Zakery Khub Solicitors) for the Second and Fourth Defendants

The First, Third and Fifth Defendants did not appear and were not represented

Hearing dates: 21–23 January, 27–31 January, 4 and 13 February 2020

Further Written Submissions: 17 February 2020; 5 June 2020

Approved Judgment

I

INTRODUCTION

1

II

THE TRIAL AND THE WITNESSES

14

III

AVACADE

21

Multiple Income Partners & Mosaic Caribe

23

TailorMade

34

Hotpods

42

Introducer for TailorMade

47

New Investment products

51

Mosaic Caribe

52

Sustainable AgroEnergy

54

Ethical Forestry

57

Global Plantations

59

Berkeley Burke SIPP

63

1Stop IFA

66

Liberty SIPP

72

The Avacade Model Crystallises

75

FSA/FCA Correspondence

80

Sustainable AgroEnergy Fails

84

Cherish

85

InvestUS and REIUSA

88

Steps in the Avacade Model

92

Later Developments

115

IV

AA

124

FCA Visit to Liberty SIPP

124

AA is resurrected as “ Avacade Future Solutions”

129

Guinness Mahon

131

The Paraiba bond

132

BlackStar

137

The AA Model

142

Operation of the Model

165

V

TOTAL INVESTMENTS AND COMMISSIONS

166

VI

ALLEGED PERIMETER BREACHES

170

(1)

Regulated Activity & Other Preliminary Points

170

“Buying or Selling Securities”

170

“By way of business”

187

FSMA section 23

189

(2)

RAO Art 25(2): Making arrangements

193

The Relevant Provisions

193

The Rival Submissions

200

Construction of the Relevant Provisions

207

Application to Avacade

232

Overview

232

Arrangements”

243

Art 27: Means of Communication

247

Art 29: Pecuniary reward “arising out of” the arrangements

248

Art 33: Independent advice or independent exercise of discretion

251

Application to AA

281

“Arrangements”

283

Art 27: Means of communication

285

Art 29: Pecuniary reward “arising out of” the arrangements

286

Art 33: Independent advice or independent exercise of discretion

287

(3)

RAO Art 53: Advising on Investments

298

The Legal Framework

298

The Defendants' Submissions

310

The Factual Background

311

Avacade

312

AA

324

Discussion & Conclusions

337

Overview

337

Terms of Business and Disclaimers

347

“Particular investment”

351

(4)

Art 53E: Advising on Pensions

354

VII

FINANCIAL PROMOTIONS

356

Preliminary Points

356

The Parties' Submissions

364

Discussion and Conclusions

369

VIII

FALSE OR MISLEADING STATEMENTS

379

The Relevant Provisions

379

The Proper Approach

386

Some Issues

386

The FCA's suggested framework

389

Determining knowledge or recklessness

392

The Complaints

405

IX

S382 FSMA: “KNOWINGLY CONCERNED”

448

“Relevant requirements”

449

“Knowingly concerned”

453

The Parties' Submissions

456

Discussion & Conclusions

462

General

462

Specific points

469

X

CONCLUSION & DISPOSAL

473

Adam Johnson QC:

I INTRODUCTION

1

The Financial Services and Markets Act 2000 ( FSMA) contains a regime under which, in order for persons to conduct certain types of activity in relation to financial services, they require authorisation. Section 19 of FSMA prohibits persons who are not authorised or exempt from engaging in the stipulated activities. Such activities are said to be within the regulated perimeter, and breaches of the general prohibition in section 19 are therefore referred to as perimeter breaches. Prescribed activities for which authorisation is required are set out in the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001/544 (the “ RAO”).

2

Separately, section 21 of FSMA contains restrictions on “ financial promotion.” Broadly speaking, no-one who is unauthorised can make financial promotions in relation to a prescribed investment activity unless the promotion has been approved by an authorised person. Relevant forms of investment activity are defined in a further Order, the Financial Services and Markets Act (Financial Promotions) Order 2005 (the “ FPO”).

3

Finally, section 397 of FSMA, and the later Financial Services Act 2012 ( “FSA”) section 89, contain prohibitions on the making of statements in the promotion of financial services which are false or misleading.

4

Between 2010 and 2014, the First Defendant, Avacade Ltd (“ Avacade”) provided a service under which consumers who had existing pensions were contacted by telephone and provided with a report on their present pension position, and with options as to alternatives they might pursue. A good many of them transferred their existing pension funds into self-invested personal pensions (“ SIPPs”), and within those SIPPs purchased investments which included assets such as Melina trees in Costa Rica, teak trees in Malaysia, and bonds relating to property developments in the USA known as the InvestUS and the “ REIUSA” bond. Many of the investments in the Melina tree, teak tree and similar products were made on an “ execution only” basis, that is to say, without any advice from an IFA, although before investing in either of the bond products, investors were referred to an IFA, Cherish Wealth Management Ltd (“ Cherish”). Cherish was the authorised representative of another entity, Shah Wealth Management Ltd (“ Shah”), which was regulated by the FCA.

5

Information about clients who transferred into SIPPs, and who invested in the products made available by Avacade, is contained in an important document provided by Avacade's solicitors to the FCA in May 2015. This has become known as the “ Avacade Client Schedule”. The FCA have taken the same data and converted it into a “ Consumer Analysis Spreadsheet”. These documents contain much useful detail about Avacade's clients and their investments. They show that overall, some 1,943 clients transferred some £86m of pension funds into SIPPs, of which almost £68m was invested in products from which Avacade made commissions.

6

During the period of Avacade's activity, the Third Defendant, Mr Craig Lummis, the Fourth Defendant and Craig's son, Mr Lee Lummis, and the Fifth Defendant, Mr Raymond Fox, were all directors of Avacade (without intending any disrespect, and simply in order to distinguish them, I will where appropriate refer to Craig and Lee Lummis below as “ Craig” and “ Lee” respectively.)

7

There is some uncertainty about when precisely Avacade's operations came to an end, but certainly by early 2015 the Second Defendant, Alexandra Associates (“ AA”) was in operation. By that time, there had been a falling out with Mr Fox, and he was no longer involved. Moreover, a modified business model had been developed. Although this still involved many consumers transferring their pension funds into SIPPs, there were no “ execution only” transactions. Assets such as Melina or teak trees were not made available as investment options, and neither were the InvestUS or REIUSA bonds. Instead, a new bond was offered, this time relating to property development in Brazil, called the “ Paraíba” bond. Before investing in the Paraíba bond, consumers were referred to a different IFA, BlackStar Wealth Management A Ltd ( “BlackStar”), which was the appointed representative of BlackStar Wealth Management Ltd. As with Avacade, an “ AA Client Schedule” has been produced by AA's solicitors, together with certain other schedules, but together they do not provide the same level of detail as the Avacade Client Schedule. Nonetheless they provide much useful information. Overall they show that at least 59 individuals transferred pensions worth some £4.8m into SIPPs, of which around £950,000 was invested in the Paraiba bond.

8

After exchanges of correspondence about Avacade's business model in late 2011/early 2012, and again in Spring 2013, the FCA opened up a formal investigation into Avacade's operations in June 2014, and into AA's operations in December 2014. Later, in 2016, BlackStar was also subject to an intervention by the FCA, which included a Skilled Persons Review conducted by ATEB Business Solutions Ltd (“ ATEB”), a firm of compliance consultants. They produced a detailed report ( “the ATEB Report”).

9

It is common ground that none of the Defendants was authorised (see Part III and Part 4A of FSMA), or otherwise exempt, at the relevant times. In those circumstances, the FCA's position is that, in conducting the activities summarised above, Avacade and AA (I will refer to them together as “ the Corporate Defendants”):

i) committed perimeter breaches, by carrying on while unauthorised...

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