Too Little, Too Late: Facebook, GIFs, and the CMA
| Author | Mimi Al Khalifa |
| Position | LLB (UCL) '22 |
| Pages | 390-395 |
390
LSE Law Review!
Vol. VII
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Too Little, Too Late: Facebook, GIFs, and the CMA
Mimi Al Khalifa*
ABSTRACT
The legal mechanisms dealing with mergers, until recent developments, have lost sight of the
principles of competition law. The CMA’s ruling on the Meta–Giphy acquisition is very
telling of the approach to come, but it is submitted that so much has passed through the weak
sieve provided by competition law that to ring the alarm bells now would be unfortunate.
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* LLB (UCL) '22. The author offers her warm thanks to Mr. Andrew McLean for his time
and advice whilst overseeing this letter.
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