Using the innovative to improve the established: The employment of social networking sites as recruitment tools in migrant surveys

Published date01 April 2022
AuthorSteffen Pötzschke
Date01 April 2022
DOIhttp://doi.org/10.1111/imig.12987
International Migration. 2022;60:261–265.
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261
wileyonlinelibrary.com/journal/imig
Received: 9 Febr uary 2022 
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Accepted: 9 Febru ary 2022
DOI: 10 .1111/imig .12987
COMMENTARY
Using the innovative to improve the established:
The employment of social networking sites as
recruitment tools in migrant surveys
Steffen Pötzschke
GESIS - Leibniz Institute for the S ocial Sciences, M annheim, Germa ny
Correspondence
Steffen Pötz schke, GESIS - Leibniz Institute for th e Social Sciences , P.O. Box 12 21 55, Mannheim 68072, Ger many.
Email: Steffen.Poetzschke@gesis.org
INTRODUCTION
During the last 30 years, most cou ntries aroun d the wor ld have ex perienced ra pid digitizatio n in alm ost every
aspect of society and daily life. This holds, for inst ance, as much true for communication behaviour (e.g. using mes-
senger servi ces and video chat) as for news consumptio n (e.g. online newspapers and soc ial networking sites) and
the way we keep ourse lves entertained (e.g . streaming music and vide o content or reading the lates t eBook). The
number of a ppliances that are becoming “smart ” increases stea dily, and a multitud e of sensors has become daily
companions of many people, be they incor porated in pho nes, wristwatch es or fitness gadgets. An ever- growing
amount of dat a is continuously generated by and c ollected through all of the aforemen tioned. The potent ial this
digitiz ation and big data hold for re search in man y fields and th e multitude of challenge s associated w ith their sci-
entific use have beco me focal points of inquir y and discussion. In migrati on research, this is not only vis ible in the
increasing oc currence of dedicate d conference sessions , workshops and sum mer schools but also in the growing
number of corresponding methods- oriented publications (e.g. McAuliffe, 2021; Pötzschke & Rinken, forthcoming;
Sandberg et al ., 2022; Tjaden, 2021).
RELEVANCE OF SOCIAL NETWORKING SITES FOR
MIGRATION RESEARCH
In terms of data collection , Social Network ing Sites (SNS)1 seem sp ecifically interesting for migration scholars.
First, they allow migrants to connect and stay connected with individuals, be it other migrants, people left be-
hind in their cou ntry of origin or contac ts in their envisione d target country dur ing the migration proces s itself.
This is an open ac cess article und er the terms of the Crea tive Commons Attr ibution- NonCommercial License , which permits
use, distri bution and reprod uction in any medium , provided the orig inal work is properl y cited and is not used fo r commercial
purposes.
© 2022 The Auth ors. International Migration published by John W iley & Sons Ltd on behalf o f International Or ganization for
Migration

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