Visualising knowledge: a survey of infographic perceptions and challenges in academic library settings
| Date | 16 May 2024 |
| Pages | 317-330 |
| DOI | https://doi.org/10.1108/LM-11-2023-0115 |
| Published date | 16 May 2024 |
| Author | Sujin Butdisuwan,Sanjay Kataria,Amreen Taj,A. Subaveerapandiyan |
Visualising knowledge: a survey
of infographic perceptions
and challenges in academic
library settings
Sujin Butdisuwan
School of Liberal Arts, Metharath University, Pathumthani, Thailand
Sanjay Kataria
Department of Library, Bennett University, Greater Noida, India
Amreen Taj
Department of Library and Information Science, Central University of Gujarat,
Gandhinagar, India, and
A. Subaveerapandiyan
Department of Library and Information Science, Bennett University,
Greater Noida, India
Abstract
Purpose –This study investigates the perceptions and challenges faced by academic library professionals in
utilising infographics as a communication tool. It aims to understand how infographics are perceived in
libraries, their effectiveness in conveying information and the obstacles encountered during implementation.
Design/methodology/approach –The research employed a descriptive survey design, collecting data
through a closed-ended questionnaire distributed electronically to 144 library and information science
professionals. Stratified random sampling was used to ensure representation from various types of libraries.
Pilot testing was conducted to validate the questionnaire, and data analysis was performed using statistical
software.
Findings –Library professionals perceive infographics as valuable tools for conveying complex concepts
quickly, promoting library events and appealingly presenting resources. They also believe that infographics
simplify complex information and enhance the user experience. However, challenges include lacking design
skills and resources, difficulty finding relevant data, integrating infographics into traditional library services
and time constraints.
Originality/value –This study provides unique insights into the role of infographics in library
communication, highlighting both their positive perceptions and critical challenges. It offers
recommendations for enhancing the use of infographics, including training for library professionals,
improved data management and integration into traditional library services. The study also suggests
promoting best practices and exploring emerging technologies like 3D interactive infographics.
Keywords Infographics, Library professionals, Communication tools, Data visualisation,
Information dissemination, Sustainable development
Paper type Research paper
Introduction
In our age of information saturation, effective knowledge communication is paramount.
Academic Libraries, as bastions of knowledge and information, continuously seek innovative
ways to convey complex ideas and engage their patrons (Clarke and Bell, 2018). One such
innovation is infographics –visual representations that blend text, images, and design to
distil information into easily digestible forms (Hughes et al., 2023). Integrating infographics
into library settings promises to enhance information delivery, facilitate understanding, and
enrich the user experience. Infographics are widely employed globally as potent tools for
Visualising
knowledge
317
The current issue and full text archive of this journal is available on Emerald Insight at:
https://www.emerald.com/insight/0143-5124.htm
Received 5 November 2023
Revised 13 March 2024
Accepted 16 April 2024
Library Management
Vol. 45 No. 5, 2024
pp. 317-330
© Emerald Publishing Limited
0143-5124
DOI 10.1108/LM-11-2023-0115
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