Wella Acquires Briogeo to Extend Sustainable Portfolio of Beauty Products.
MANews-(C)2009-2022
Switzerland-based beauty products company Wella has agreed to acquire US-based hair care company Brigeo to extend portfolio of sustainable beauty products and fuel momentum in the hair care category, the company said.
Terms of the transaction were not disclosed.
Acquiring Briogeo marks Wella company's first portfolio expansion as an independent entity.
The addition of the Briogeo portfolio of hair care complements Wella company's ambitions to deliver more diverse products for all hair types, while expanding clean and green products across its portfolio offerings.
Wella company returned to independent operating status on...
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