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West Carolina Tel Grows ARPU 31%.

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TELECOMWORLDWIRE-July 10, 2020-West Carolina Tel Grows ARPU 31%

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Calix, Inc. (NYSE: CALX) has announced that West Carolina Tel (WCTEL) has grown average revenue per user (ARPU) by 31 percent year over year, the company said.

The regional communications cooperative has employed two Calix Revenue EDGE strategies: targeted upgrade campaigns and ensuring that new members start with the right level of services. First, WCTEL leveraged the real-time behavioral insights generated by Calix Marketing Cloud (CMC) to shift thousands of members to the optimal service tiers, reducing service limit hits by 92 percent and improving member experience.

Second, WCTEL expanded its highly successful managed Wi-Fi offering, combining Calix Support Cloud with the Wi-Fi CERTIFIED 6(TM) GigaSpire BLAST u6, virtually eliminating the need for Wi-Fi extenders and bringing the ultimate Wi-Fi 6 experience to their members.

Formed in 1952 with a Rural Electrification Administration loan, WCTEL has evolved from its roots as a telephone cooperative, now delivering full triple play services with Gigabit broadband and IPTV. The rural cooperative delivers a differentiated experience to...

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