No. 81-7/8, July 1981
Index
- Microelectronics and Marketing
- Improving Performance Appraisal by Using Multiple Appraisers
- The Evolution of the Concept — Marketing. An Application of Systems Thinking
- How Do You Measure your Advertising Spend?
- Managing without a Stick or a Carrot
- Managing Rationally with Kepner‐Tregoe
- Cover Story
- Small Systems for Small Businesses
- News Briefs