No. 82-9/10, September 1982
Index
- Customer Service: A Tool of Marketing?
- Japanese Quality Systems from a Marketing Viewpoint
- ON THE FRINGE
- International Marketing Research— Effective Use of Secondary Sources
- Psychological Attributes of Mergers — Part 2
- Risks and Insurance Cover — a New Attitude Needed
- Computerising Small to Medium‐size Companies Today
- Cover Story