Assessing the satisfaction of teenagers at risk and vulnerable to social damages of young adults’ publications in Iran based on the CSI model
| Pages | 1-8 |
| DOI | https://doi.org/10.1108/CC-03-2018-0003 |
| Published date | 07 January 2019 |
| Date | 07 January 2019 |
| Author | Mahsa Amini,Mitra Pashootanizadeh |
Assessing the satisfaction of teenagers at risk
and vulnerable to social damages of young
adults’publications in Iran based
on the CSI model
Mahsa Amini and Mitra Pashootanizadeh
Department of Knowledge and Information Science, University of Isfahan, Isfahan, Iran
Abstract
Purpose –The purpose of this paper is to assess the satisfaction of teenagers who are suffering from or are exposed to social damages of children
and young adults’publications in Iran.
Design/methodology/approach –A descriptive surveys approach with practical purposes is applied here. The tools used in this study include
two researcher-made questionnaires. Two sets of participants constitute the statistical populations: 120 and 50 teenagers who were affected
by or are at the risk of social damages. Data collection from the first set was through census, while the same from the second set is through
the disproportionate stratified random sampling method. Another statistical population is the group of premier children publishers during
2006-2016.
Findings –The teenagers’satisfaction mainly is involved with: perceived quality, expectations and perceived value. “Music”and “Recreati onal and
performing arts”, internet-based resources, “Electronic materials”and “Real stories”are ranked as having the highest mean value in information
needs, formats and literacy genre among teenagers, respectively. The findings here indicate that the teenagers participated are satisfied with
children publications to a great extent.
Originality/value –This is the first research which used the CSI Model for assessing the satisfaction of teenagers at risk and vulnerable to social damages.
Keywords Satisfaction, Information resources, Children publisher, CSI model, Socially damaged teenagers, Teenagers at risk of social damages
Paper type Research paper
1. Introduction
Teenagers are one of the valuable groups considered as one of
the target groups in a society. If a developed society is sought,
their needs must be satisfied at its best. The identification
of their needs anddeveloping information formats which match
their emotional, social and cultural needs wouldpromote their
behavior and pave the way toward growth and perfection.
Moreover, it can improve their resistance against manymental
and psychological crises that they may face. Consequently,
authorities involvedin children press are required to know their
audience information needs and publish within desirable
formats with respect to multi-dimensional nature of their
characteristicsand psycho-physical circumstances like suffering
from certain physical,cognitive, emotional and social damages.
Considering the importanceof customer satisfaction as one the
practical approaches in the last decade, children press should
constantly assess their resources by determining their audience
satisfaction rate in todays’economy,the survival of a company
based on its customers’satisfactionand it cannot simply ignore
their needs and expectations. Yet, they have to inform their
customers of their various operations and capabilities, the two
pillars of return on investment. Customer satisfaction provides
an organization with a general assessment of product use
(Beerli et al.,2004). To assess customer satisfaction, a
company needs to develop a model which is theoretically
fundamental and structurallyorganized with certain criteria for
assessment and evaluation (Oly Ndubisi, 2006). Being of
individual customers’interests, characteristicsand needs would
improve products’quality and services and absorb more
customers to the supplier(Malik, 2016).
The social damage is a global phenomenon with the
teenagers, due to their critical age range, as its target. This
social factor is more likely to suffer from or be exposed to
social damages in a society. Social damage is defined as:
The social damage is defined as the impairment, impact, detriment or the
loss of social welfare (within the context of the right to live under a healthy
environment); caused by an act of corruption and suffered by a plurality of
individuals without any justification whereby their material or immaterial
diffuse or collective interests are affected, and so giving rise to the obligation
to repair (Solís, 2015).
Social damages are on a rise in Iran because of factors like rapid
evolutionary, process, high young population rate, lack of
planning to control social damages, lack of experts’management,
lack of complicated social, official and economical correlations,
The current issue and full text archive of this journal is available on
Emerald Insight at: www.emeraldinsight.com/2514-9326.htm
Collection and Curation
38/1 (2019) 1–8
© Emerald Publishing Limited [ISSN 2514-9326]
[DOI 10.1108/CC-03-2018-0003]
Received 5 March 2018
Revised 19 April 2018
Accepted 2 May 2018
1
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