Book Review: Catherine Durose and Liz Richardson, Designing Public Policy for Co-production: Theory, Practice and Change
| Author | John Tyler |
| DOI | 10.1177/1478929917716890 |
| Date | 01 November 2017 |
| Published date | 01 November 2017 |
| Subject Matter | Book ReviewsGeneral Politics |
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101 Ways to Win an Election by Mark
them is worth the authors’ time, as some of
Pack and Edward Maxfield. London: Biteback
them add little, if any, value.
Publishing, 2016. 319pp., £12.99 (p/b), ISBN
All in all, Mark Pack and Edward Maxfield
9781785900914
have done a fine job of simplifying politics and
making its intricacies interesting even for an
The candidate, the message, the medium and
apolitical mind.
the audience. These are the key ingredients in
Chiemezie O Nwosu
any political space, and a successful political
(Northumbria University)
campaign is one that manages the relationships
between them effectively.
© The Author(s) 2017
That is the crux of this five-part book writ-
Reprints and permissions: sagepub.co.uk/journalsPermissions.nav
DOI: 10.1177/1478929917716094
ten over 101 nuggets. Part I focuses on the
journals.sagepub.com/home/psrev
message, which is the key point in any com-
munication effort. ‘I want to win’ will not win
you the election; ‘You want me to win’ is far
Designing Public Policy for Co-production:
more appealing. Prioritise; be consistent but
Theory, Practice and Change by Catherine
not repetitive; be dynamic. Part II extols the
Durose and Liz Richardson. Bristol:
benefits of team building, and why starting
Policy Press, 2016. 228pp., £23.99 (p/b), ISBN
early is important. Part III is no less critical to
9781447316954
success: data, money and time management.
Part IV leaves no medium out; it exhausts all
Since the UK referendum on the European
modern-day avenues for putting your message
Union (EU) in June 2016, we have frequently
out there. The bottom line is to get your sup-
been told that ordinary people are tired of
porters to actually go out and vote on election
experts and politicians telling them what to
day. Part V focuses on the candidate; a theme
think and do. If this is true, then the message
that is present throughout the book. Having
from Catherine Durose and Liz...
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