Book review: Lisa Flower, Interactional Justice: The Role of Emotions in the Performance of Loyalty
| Author | Nina Törnqvist |
| Published date | 01 August 2021 |
| Date | 01 August 2021 |
| DOI | http://doi.org/10.1177/13624806211027025 |
| Subject Matter | Book reviews |
https://doi.org/10.1177/13624806211026916
Theoretical Criminology
2021, Vol. 25(3) 511 –515
© The Author(s) 2021
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DOI: 10.1177/13624806211026916
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Book Reviews
Christine Schwöbel-Patel, Marketing Global Justice: The Political Economy of International Criminal
Law, Cambridge University Press: Cambridge, 2021; 306 pp.: 9781108482752, £85 (hbk)
Reviewed by: Julie Jarland, University of Copenhagen, Denmark
How can we talk about return for investment in global justice? What does it mean to sell
global justice and for the prosecutor of the International Criminal Court (ICC) to be a
salesperson (p. 1)? What does the ICC have in common with brands like Coca-Cola,
Nike and Starbucks (p. 25)? These questions serve as a starting point for the book,
Marketing Global Justice: The Political Economy of International Criminal Law, writ-
ten by Christine Schwöbel-Patel. In a critique of what she terms the global justice sector,
a term that deliberately associates the field with market values (p. 3), the author explores
how actors and institutions within the field of global justice make use of marketing strat-
egies that we typically associate with for-profit companies. This includes things like
extensive branding efforts, sensational imagery and a social media presence. The book
asks:
In what ways are ideas of global justice (re)defined when they are made marketable? Who
benefits and who loses when global justice is marketised? What are the constraints and
opportunities of marketised global justice for individuals and organisations that act in the name
of global justice? And what is the political, economic, social and cultural context of marketing
global justice? (p. 2)
Schwöbel-Patel argues that marketing is applied extensively in the field of global
justice, with wide-ranging implications for the type of justice that is delivered.
Communication efforts by institutions and non-governmental organizations (NGOs) are
not just aimed at providing information, as is often assumed, but act as a form of brand-
ing, for the purpose of competing in the political economy of global justice. The market-
ing practices of international criminal law approaches to global justice have been hugely
successful, and the punitive approaches to global justice represented by international
criminal law have proven to be well suited to marketing strategies, at the expense of
alternative perspectives and approaches to global justice. But instead of contributing to
justice for those portrayed as the beneficiaries of global justice (namely victims),
1026916TCR0010.1177/13624806211026916Theoretical CriminologyBook reviews
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