Book Review: Title: Purposeful Program Theory: Effective Use of Theories of Change and Logic Models

AuthorLyn Alderman
DOI10.1177/1035719X1401400107
Published date01 September 2014
Date01 September 2014
Subject MatterBook Review
46 Evaluation Journal of Australasia Vol 14 | No 1 | 2014
This review of Purposeful Program Theory: Eective Use
of Theories of Change and Logic Models by Funnell and
Rogers oers both an analytic reading of the book in
question and my personal response as an evaluator, whose
main practice and research is based in the discipline of
higher education.
The purpose of this book by two Australian authors
is to: introduce the audience to the full complement
of contextual elements found within program theory;
oer practical suggestions to engage with theories of
change, theories of action and logic models; and provide
substantial evidence for this approach through scholarly
literature, practice case studies together with the authors’
combined experience of 60 years. Even though I have 10
years employment and research experience in evaluation
and engage in evaluation activities on a daily basis, this
book has reminded me that program theory is neither
a lightweight nor insignificant activity. It takes careful
decision-making, a commitment from stakeholders,
a strong sense of ‘what is the point?’, and, most
importantly, ‘what is the purpose?’
The audience for Purposeful Program Theory ranges
from novice to experienced evaluation practitioners and
can be read sequentially by newcomers or dipped in and
out of when needed by more seasoned evaluators. In
addition, the exercises at the end of each chapter oer
great stimuli for both students and workshop participants
to generate discussion focused on elements within
Purposeful Program Theory.
The book is structured in five parts and these are:
(1) ‘Key ideas in program theory’; (2) ‘Assessing your
circumstances’; (3) ‘Developing and representing
program theory’; (4) ‘Resources for developing program
theory’; and (5) ‘Using program theory for monitoring
and evaluation’. Each of these five parts are interlinked
through case studies with appropriate logic model
diagrams, summary tables to reinforce key points, and
complementary information that identifies traps for the
unwary with associated activities to avoid or minimise
these issues as they arise. The provision of examples
that compare a poor logic model to an improved logic
model for specific cases oers the audience very practical
examples of the dierent outcomes determined by
dierent approaches. In some ways, this book takes the
almost daunting task of developing a program theory
and breaks it down to consumable elements that can be
worked through in a sequenced flow with a project team.
Authors
Sue C Funnell and Patricia J Rogers
Publisher/year
Jossey-Bass (an Imprint of Wiley), San Francisco, 2011
Extent/type
550 pages, paperback
Price
A$114.95/NZ$131.99 from Wiley Australia which oers a
15% discount to AES members; phone 1800 777 474 (within
Australia), 0800 448 200 (from NZ only), +61 7 3354 8444
(from overseas), email
cs-journals@wiley.com
, website
http://au.wiley.com
for the latest prices
ISBN 978-0-470-47857-8
The sheer breadth and depth of the examples provided
continue to illustrate to the audience that through the
considered decision-making pathway, each program
theory in responding to the situation, context, objectives,
stakeholders and outcomes, must therefore be unique to
the program. For all visual learners (myself included),
the logic models that provide the visual representation
of the Purposeful Program Theory development are an
invaluable resource to keep the project team on track,
explain the program theory to all stakeholders and for
succession planning should a key stakeholder change.
There are several key messages within this book
that resonate strongly with my experience and I am
sure will be within the experience of many evaluators.
First, the human side of program theory is an essential
element. Regardless of who is involved, it is critical
that the stakeholders (including internal or external
administrators, participants and evaluators) be involved
in the development of the program theory, have ownership
of the purpose for undertaking it and that there be a
succession plan or process should a significant stakeholder
change during the time frame of the program. Second,
that each program, or suite of programs, is unique
and the quality of the program will rely on the local
and contextual conditions under which the program
is delivered (OECD 2009a, 2009b). Therefore, the
considerations undertaken in each development process
would need to respond to the local and contextual
Title: Purposeful Program Theory: Eective Use of
Theories of Change and Logic Models
BOOK REVIEW Evaluation Journal of Australasia Vol 14 | No 1 | 2014 | pp. 46–47

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