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Corporate Social Responsibility.

Document Cited in Related
Vincent
AuthorScarlett, Bob
PositionBook review

CORPORATE SOCIAL RESPONSIBILITY

Authors: Gweneth Norris and John Innes Publisher: ELsevier/CIMA Publishing Price: 29.99 [pounds sterling] ISBN: 0 7506 6660 9

At exactly 100 pages and without any mathematics, graphs or tables, this is an easy read. It's presented in the form of an academic dissertation: it poses a research question, reviews the literature, reports on some empirical research and then uses these to answer the question. The text provides information and analysis that should be useful for practitioners or students.

The question is posed in three parts: what does the term "social performance" mean? How far do reported measures of social performance influence management decisions? And how might social performance best be measured and reported? The reasoning is that social performance measurement provides forward-looking indicators that should guide decision-making.

A socially responsive business is one which recognises that shareholders are only one stakeholder in a business and that performance measurement and reporting should also reflect the interests of the others including customers, employees, suppliers and society as a whole. The book refers to four...

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