Effectively incorporating instructional media into web‐based information literacy

Date01 May 2006
DOIhttps://doi.org/10.1108/02640470610671169
Published date01 May 2006
Pages294-306
AuthorLi Zhang
Subject MatterInformation & knowledge management,Library & information science
REFEREED ARTICLES
Effectively incorporating
instructional media into
web-based information literacy
Li Zhang
Mississippi State University Libraries, Starkville, Mississippi, USA
Abstract
Purpose – The paper seeks to explore and discuss in detail the application of instructional media
features in developing web-based library instruction in order to strengthen students’ online learning
experience.
Design/methodology/approach – The paper surveys research findings on instructional media
features that can be incorporated into library instruction in the web environment. The effective use of
media elements such as text, color, graphics, navigation systems, audio, video, as well as the
implementation of interaction and feedback, are analyzed. Exemplary illustrations supplement the
discussions of guidelines for the design of successful online library tutorials.
Findings Academic libraries are taking advantage of technological innovations to extend
instructional opportun ities and enrich tradition al classroom-based bibli ographic instruction.
Web-based library instruction requires more than duplicating print instructional materials on the
web. Good online information tutorials should effectively incorporate multiple instructional media into
the web presence to convey the instruction in multi-stimulating ways.
Practical implications The findings of the paper will be helpful to librarians who plan to design
and develop web-based instruction or online tutorials for the greater engagement of students.
Originality/value – The paper provides practical help to librarians in obtaining an understanding of
various instructional media capabilities for creating effective online instructional materials.
Keywords Worldwide web,Internet, Library instruction, Interface management,Interactive devices,
Multimedia
Paper type General review
Introduction
The internet and emerging technologies are having a profound effect on teaching and
learning models. By utilizing the new technologies, faculty members are able to reach a
potentially wider audience and deliver instruction in a multiple-sensory learning
environment. Students are offered the opportunity to work on courses off campus via
distance learning programs, taking advantage of the pervasiveness of the worldwide
web and the asynchronous nature of web-based instruction. Learning via the web
allows students to gain knowledge and develop skills at their own pace.
Libraries, while facing the radical changes that technology brings to the modes of
information delivery, are also embracing the potential of the worldwide web and new
media technologies to extend and improve library services. Many librarians are
enthusiastic about using evolving technology to teach students research skills, address
the information literacy needs of distance education students, as well as enrich
traditional classroom teaching. It has become an increasingly popular practice to
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0264-0473.htm
EL
24,3
294
The Electronic Library
Vol. 24 No. 3, 2006
pp. 294-306
qEmerald Group Publishing Limited
0264-0473
DOI 10.1108/02640470610671169

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