Five ways to ensure your video content meets your training requirements
| Date | 12 February 2018 |
| Published date | 12 February 2018 |
| Pages | 53-54 |
| DOI | https://doi.org/10.1108/SHR-10-2017-0071 |
| Author | Ari Bixhorn |
| Subject Matter | HR & organizational behaviour,Employee behaviour |
How to...
Five ways to ensure your video content meets
your training requirements
Ari Bixhorn
Approximately 30 min after an
employee finishes a training
session, they will remember
only 58 per cent of the material
covered, according to WR
Hambrecht þCo.
Just seven days later they will
remember only 35 per cent
In a world where emails are frequent,
projects and tasks abound and
another dozen distractionsare just
around the corner, employees at most
companies simply have too many
interests competing for their attention.
Which means training professionals
need to find new ways to share
information – not just to break through
the clutter but to be ready anytime,
anywhere an employee may need
access to training materials.
Fortunately, the challengesfaced by
today’s Learning and Development
departments do not require trainersto
change the ways they teach – just
how they share.
A corporate video library (sometimes
called a video content management
system, video CMS or “corporate
YouTube”) can help you give your
employees anytime access to job-
specific training – leveragingthe
power of video to provide learning
materials that are more compelling
than a handbook and more cost-
effective than on-location eventsand
seminars.
But pressing “record” is just the
beginning. Below are some best
practices for maximizing the return on
your video investment and for making
video more useful for your employees.
Use analytics to optimize course
investments
Many training programs are still
optimized for employees to follow a
predetermined, sequentiallearning
path. But in an era of on-demand,
just-in-time learning, employeesare
increasingly consuming learning
content in small, disconnected
segments.
In this environment, video analytics
are critical. With the right reports, you
can see which videos are most
popular and identify which segments
within each video get the most
airtime. This helps identify important
trends and gaps in your training
initiatives.
Make interactivity a core part of
your learning videos
When combined with analytics,
interactive video quizzing provides
you with a complementary view of
your training initiatives’ strengths and
future needs. If your analyticsindicate
that certain content is more sought
after, quizzing can give you deeper
insights on what your learners need to
know.
Interactive quizzing has becomean
increasingly common capabilityin
Ari Bixhorn is Vice President of
Marketing at Panopto, Seattle,
Washington, US.
DOI 10.1108/SHR-10-2017-0071 VOL. 17 NO. 1 2018, pp. 53-54, ©Emerald Publishing Limited, ISSN 1475-4398 jSTRATEGIC HR REVIEW jPAGE 53
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