Information economy
| Published date | 14 May 2018 |
| Date | 14 May 2018 |
| Pages | 78-83 |
| DOI | https://doi.org/10.1108/DLP-10-2017-0040 |
| Author | Robert Fox |
| Subject Matter | Library & information science,Librarianship/library management,Library technology,Records management & preservation,Information repositories |
Information economy
Robert Fox
Hesburgh Library, University of Notre Dame, Notre Dame, Indiana, USA
Abstract
Purpose –This paper aims to describe severalmethods to expose website information to Web crawlers for
providingvalue-added services to patrons.
Design/methodology/approach –This is a conceptual paper exploring the areas of search engine
optimization(SEO) and usability in the context of searchengines.
Findings –Not applicable
Originality/value –This paper explainsseveral methods that can be used to appropriatelyexpose website
content and library servicesto the Web crawlers in such a way that services and contentcan be syndicated
via those searchengines.
Keywords Search engine optimization, Usability, Search engine relevance, Single page applications,
Structured data, Web applications
Paper type Conceptual paper
The industrial revolution in America introduced radical social change as the market
economy took hold. Productionof goods and the law of supply and demand became a staple
of economic livelihood. The USA was poised to become a financial powerhouse driven by
consumer needs, and nineteenthcentury Americans witnessed a shift in lifestyle that drifted
away from the purchase of goods for necessity to the acquisition of goods based on desire
and social status. As goods were manufactured through industrial machinery, assembly
lines, and then distributed via railway and shipping lines, companies found themselves
having a need to create markets where their goods could be sold. If supply outstretched
demand, then businesses would lose opportunities for growth and increased profit. Thus,
marketing and advertising became necessary to encourage need where a need had not
previously existed.
In the history of marketing, advertising has always taken center stage. Advertising has
been defined in different ways, but probably the most accurate definition involves the
intended social consequence, which is to influencethe mind of the consumer. Even from the
beginning of the twentieth century when organized efforts were made to shape the market
on behalf of the producer, the core of marketing involved the peddling of ideas. In a work
often referenced as one of the first studies of advertisingin the modern era, the product of an
advert is not commerce involving a “material substance that can be seen with theeyes and
touched with the hands”but is rather a “definite, positive impression in the minds of
possible buyers which is reflected in the voluntary purchase of the goods which the
advertiser wishes to sell”.(Mahin, 1914) While today manyof us would agree thatmarketing
in the form of advertising seems ubiquitous, and in many ways intrusive, it is nonetheless
an indirect means of influence.
Over the decades, the primary medium for marketing has shifted and evolved, at times very
abruptly, as technology has changed. In the late nineteenth and until the middle of the
twentieth century, marketing campaigns were dominated almost entirely by print media.
Leaflets, posters, newspapers and magazines were the vehicle by which advertising was
disseminated to potential customers. As the century moved on, radio and then television
DLP
34,2
78
Received8 October 2017
Revised8 October 2017
Accepted9 October 2017
DigitalLibrary Perspectives
Vol.34 No. 2, 2018
pp. 78-83
© Emerald Publishing Limited
2059-5816
DOI 10.1108/DLP-10-2017-0040
The current issue and full text archive of this journal is available on Emerald Insight at:
www.emeraldinsight.com/2059-5816.htm
To continue reading
Request your trial