JCT600 engages expanding team with benefits package
| Date | 14 October 2013 |
| Pages | 308-312 |
| Published date | 14 October 2013 |
| DOI | https://doi.org/10.1108/SHR-05-2013-0051 |
| Author | Steve Mason |
| Subject Matter | HR & organizational behaviour,Employee behaviour |
JCT600 engages expanding team with
benefits package
Steve Mason
Abstract
Purpose – The aim of this paper is to present a case study about how JCT600 has implemented an
employee benefits program that offers its staff a comprehensive range of benefits in an engaging and
easy-to-use format.
Design/methodology/approach – Looking after its people and rewarding their loyalty is a major part of
JCT600’s core values. Feedback had suggested that the benefits program that was originally in place
needed to be made more appealing, accessible and comprehensive, with certain additional benefits
such as a cycle to work scheme and retail discounts. Personal Group proposed a program called ‘‘Just
Rewards’’, which comprised a range of bespoke benefits including JCT600’s existing staff benefits. A
thorough communications plan was put in place ahead of the launch, including posters and internal
company newsletters, to ensure employees were aware of the program. Upon launch, one-to-one
meetings were offered to every employee to introduce them to the scheme and to drive their practical
understanding of it. The one-to-one meetings were facilitated by Personal Group using their innovative
iPad app to bring the program to life.
Findings – Of JCT600’s 1,350-strong team, 754 joined the program within the first three months. In an
employee survey following the launch, 93 percent of the staff surveyed were very satisfied or satisfied
with the benefits on offer, with 94 percent very satisfied or satisfied with the overall benefits package.
Overall, JCT600 felt that it was a successful roll out. Simple protection products were also offered by
Personal Group, namely Voluntary Group Income Protection (VGIP) and the Hospital Cash Plan. Both
have been well received with 274 VGIP registrations and 158 Hospital Cash Plan take up. A total of 56
percent of staff registered and 35 percent were activelyusing the program within the first three months.
The early usage and engagement with the program has exceeded expectations.
Originality/value – Following research with staff, JCT600 felt that employees would appreciate more
comprehensive benefits in an easy to access package. It shows that even large companies with multiple
locations can retain a ‘‘family values’’ ethos by taking responsibility for the wellbeing and incentivization
of a diverse workforce.
Keywords Strategy, Loyalty, CSR, Retention, Employee benefits, HR
Paper type Case study
In January 2013, JCT600, a family-owned car retailer, started working with Personal
Group, a specialist in employee benefits and financial services, having made the
decision to rethink its benefits package. JCT600 represents 19 brands and operates 47
dealerships in Yorkshire, the North East, Derbyshire, Lincolnshire and Nottinghamshire. The
forward-thinking independent business wanted to deliver a package of employee benefits
that would reward its staff for their loyalty, as well as engage and motivate them in their
various roles across the business.
Retaining its family values through a time of growth
With its long heritage and strong Yorkshireroots, JCT600 has become one of the best known
and most respected corporate names in the north of England. When the company launched
the employee benefits scheme, it had a 1,350-strong team and an annual turnover of £669
PAGE 308
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STRATEGIC HR REVIEW
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VOL. 12 NO. 6 2013, pp. 308-312, QEmerald Group Publishing Limited, ISSN 1475-4398 DOI 10.1108/SHR-05-2013-0051
Steve Mason is Business
Development Director at
Personal Group, UK.
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