A model about students’ behavioural intention to use university WeChat Library
| DOI | https://doi.org/10.1108/DLP-03-2021-0026 |
| Published date | 02 March 2022 |
| Date | 02 March 2022 |
| Pages | 429-443 |
| Subject Matter | Library & information science,Librarianship/library management,Library technology,Records management & preservation,Information repositories |
| Author | Qian Zhang,Qingkui Xi |
A model about students’
behavioural intention to use
university WeChat Library
Qian Zhang and Qingkui Xi
Department of Library, Nanjing Agricultural University, Nanjing, China
Abstract
Purpose –This study aims to build a model about students’behaviouralintention (BI) to use the university
WeChat Library(WL).
Design/methodology/approach –Firstly, after the unified theory of acceptanceand use of technology
model was modified, a modified theory of acceptance and use of technology (MTAUT) model is built; a
questionnairesurvey, in which 1,003 valid observations are randomly collectedfrom six universities in a city
in eastern China, is performed;and then the results of the survey are used to build the model aboutstudents’
BI to use the WL basedon regression analysis.
Findings –This study finds five factors, which are information quality (IQ), effort expectancy (EE),
facilitatingconditions (FC), performance expectancy (PE) and socialinfluence (SI), that constitute independent
variablesof themodel about students’BI to use the university WL. And IQ has the greatest effect on students’
BI to use the WL, followed by EE, FC, PE and SI.
Originality/value –This study builds and testsa MTAUT model about students’BIto use the university
WL.
Keywords Student, University, Behavioural intention, WeChat Library, Modified model, MTAUT
Paper type Research paper
1. Introduction
WeChat is a mobile instant messaging software application launched by Tencent, Inc. in
China at the beginning of 2011.It is used to quickly send text and photos and provides voice
communication to many people.Today, as a mobile social medium, it is part of everyday life
in China.
To use WeChat, an individual or group sets up an official account on WeChat’s public
platform Webpage. A WeChat official account is able tonot only send information but also
bundle features of other websites, which supply more personalised services. According to
the statistics, 64% of WeChat users are university students (Liu, 2012). To serve these
students, many libraries use WeChat as a service window, integrating most of libraries’
functions and duties into the WeChat officialaccount. A library’s WeChat official account is
a mobile service platform that is developed by a library based on a WeChat and realises
mobile service functions by connecting with a library management system, such as digital
resource retrieval,online public access catalogue and e-books.
Figure 1 shows the profile of a WeChat official account. A WeChat official account has
some special properties. Up to three menus can be built on the bottom bar; up to five pop-up
The authors thank Lei Xi from Nanjing Medical University, Rihua Si from Nanjing Sport Institute,
Weiqun Chen from Nanjing University of Science and Technology, Mage Xiao from Hohai University
and Lijun Fu from Nanjing Normal University for helpful works.
University
WeChat
Library
429
Received31 March 2021
Revised22 June 2021
13September 2021
18November 2021
Accepted9 February 2022
DigitalLibrary Perspectives
Vol.38 No. 4, 2022
pp. 429-443
© Emerald Publishing Limited
2059-5816
DOI 10.1108/DLP-03-2021-0026
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