Smart Trust.

By Stephen M.R. Covey and Greg Link, with Rebecca R. Merrill Simon and Schuster, [pounds sterling]14.99

In the current tough economic climate and volatile business environment, individuals and businesses are looking at different ways to get ahead. This latest in a long line of books offering tips on gaining competitive advantage covers the issue of trust--suggesting a direct link between those who are trusted and success. A brief synopsis of the book follows:


  1. High-trust organisations outperform low-trust organisations by nearly three times.

  2. High-trust people are more likely to be hired or promoted.

  3. They are also the most likely to be given the best projects, the biggest budgets and the last to be laid off.

  4. For this reason, it is possible to follow a formula that makes trust a...

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