Strategies for chief executives to build the organizations of the future
| Pages | 28-31 |
| DOI | https://doi.org/10.1108/SHR-09-2019-0077 |
| Published date | 02 January 2020 |
| Date | 02 January 2020 |
| Author | M.S. Rao |
| Subject Matter | HR & organizational behaviour,Employee behaviour |
Strategies for chief executives to build the
organizations of the future
M.S. Rao
Abstract
Purpose –The purpose of this paperis to help CEOs understand the capabilities and mechanismsthat
they needto adopt today to build successful organizationsin the future.
Design/methodology/approach –It illustrates with examples of global companies including
Blockbuster, Nokia,Kodak and Sears that failed to embrace change while Google,Amazon, Apple and
Facebooksucceeded in reinventing. It draws a blueprintfor CEOs to build organizations in the future.
Findings –It implores to planfor multiple and emerging visions of the future usinga scenario approach.
It concludes that CEOs must predict the future, embrace change and adopt innovative tools and
techniquesto lead the organizations in the future.
Practical implications –These tools and techniquescan be applied by chief executives in any industry
and any sizeof the organization.
Social implications –The social implications of this research suggest that the chief executives must
adopt thesetools and techniques to build the organizationsof the future.
Originality/value –It explores organizational network analysis, encourages a focused differentiation
strategy and emphasizes differentiated skill-focused structures. It advises integrated efforts from all
stakeholders including the organization, employees, human resourcesand chief executives to reinvent
and buildorganizations of the future.
Keywords Change management, Technology, Human resource management,
Organization development, Strategy, Chief executives
Paper type Research paper
Introduction
The greatest danger in times of turbulence is not theturbulence –it is to act with yesterday’s
logic.” –Peter Drucker.
We live in an interconnected world where changes occur in an unprecedented manner. It
has become an enormous challenge to adapt to thebusiness environment and a Herculean
challenge to predict the aspirations and expectations of the clients and customers. Some
global companies including Blockbuster, Nokia, Kodak and Sears failed to embrace
change and ended up in a fiasco. In contrast, some global companies including Google,
Amazon, Apple and Facebook embraced change successfully and predicted the future. In
this regard, we will discuss the strategies for chief executives to reinvent and build
organizations of the future.
Strategies to build organizations of the future
Currently, organizations are more concerned about the challenges rather than thinking and
predicting the future. The CEOs are busy troubleshooting and improving the bottom lines
rather than preparing for the future. They think of crossing the bridges when they come.
They have short-term strategiesrather than long-term strategies. There must be a shiftin the
M.S. Rao is based at MSR
Leadership Consultants
India, Hyderabad, India.
PAGE 28 jSTRATEGIC HR REVIEW jVOL. 19 NO. 1 2020, pp. 28-31, ©Emerald Publishing Limited, ISSN 1475-4398 DOI 10.1108/SHR-09-2019-0077
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