A study of transitions between technology push and demand pull strategies for accomplishing sustainable development in manufacturing industries
| Published date | 01 October 2018 |
| Date | 01 October 2018 |
| DOI | https://doi.org/10.1108/WJSTSD-09-2017-0028 |
| Pages | 302-312 |
| Author | Anuj Singla,APS Sethi,Inderpreet Singh Ahuja |
| Subject Matter | Public policy & environmental management,Environmental technology & innovation |
A study of transitions between
technology push and demand pull
strategies for accomplishing
sustainable development in
manufacturing industries
Anuj Singla
Department of Mechanical Engineering,
Chandigarh Engineering College, Landran, India
APS Sethi
Department of Mechanical Engineering,
Baba Banda Singh Bahadur Engineering College, Fatehgarh Sahib, India, and
Inderpreet Singh Ahuja
Department of Mechanical Engineering, Punjabi University, Patiala, India
Abstract
Purpose –The purpose of this paper is to analyze transitions between technology push (TP) and demand
pull (DP) strategies for accomplishing sustainable development in manufacturing industries.
Design/methodology/approach –The key aspects based on their relevance to TP-DP strategies have been
extracted from literature review. The aspects were utilized to design a well-framed TP-DP questionnaire.
An extensive survey in medium- and large-scale manufacturing industries operating in India has been
executed through questionnaire. The responses to various factors were collected and the data obtained have
been analyzed using analytical and graphical comparisions.
Findings –The recognition of the outcomes of transitions was perceived to be substantial. The research
concludes that DP strategies dominates TP strategies in the present context. These strategies have emerged
as a foundation for several development initiatives and actively support manufacturing industries in
accomplishing sustainable development.
Originality/value –The analysis shows that TP-DP strategies in Indian manufacturing industries
encounter significant transitions at different stages of their development.
Keywords Demand pull, Technology push, Transitions
Paper type Research paper
1. Introduction
A number of definitions are associated to technology, majority of w hich gives an account of
manufacturing and product development industries. Martino (1983) stated that technology is
overall utilization of means to provide basic commodities required for corporal sustainability
and contentment. Zhao and Reisman (1992) contribute to the definition of technology as per
social planning, management and business. On the whole, technology denotes a vast area of
persistent application of dimensions of the real life. As per Gregson (1994) new technology is
frequently used to displace the old one. Technology is a stimulant for change. However, the
change that results, can be observed separately (as positive or negative) by different individuals
or groups depending upon their approach with reference to change. The TP strategy drives the
product coordination philosophy of “if we build it, they will adopt it”owing to a number of
fields. The TP strategies set up a discussion among technology managers about the
fundamental principles and their driving forces. It was inferred that innovation is motivated by
science and that consecutively stimulate technology (Chidamber and Kon, 1994).
World Journal of Science,
Technology and Sustainable
Development
Vol. 15 No. 4, 2018
pp. 302-312
© Emerald PublishingLimited
2042-5945
DOI 10.1108/WJSTSD-09-2017-0028
The current issue and full text archive of this journal is available on Emerald Insight at:
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WJSTSD
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