Targeting what matters in health promotion evaluation

AuthorCatherine Thompson,Andrew Stewart,Rosemary McKenzie,Lucio Naccarella
DOI10.1177/1035719X0700700104
Published date01 March 2007
Date01 March 2007
Subject MatterArticle
McKenzie, Naccarella, Stewart and Thompson—Health promotion evaluation 19
Evaluation Journal of Australasia, Vol. 7, No. 1, 2007, pp. 19–26
REFEREED ARTICLE
Targeting what matters in
health promotion evaluation
Using the RE-AIM approach to identify
success in real-world settings
This article1 examines the RE-AIM
evaluation framework, fi rst expounded
by Glasgow, Vogt and Boles (1999) as an
approach that can establish the public
health impact of a health promotion
program. The article presents the practical
application of RE-AIM in evaluation
of multi-project, multi-setting health
promotion programs, illustrated by the
evaluation of three statewide programs:
a three-year older adult health promotion
program, a three-year diabetes prevention
program, and a one-year health promotion
program in public sector aged care, all set
in Victoria, funded by the Department of
Human Services. It considers how the RE-
AIM approach can be employed to provide
insights into real-world program domains
of interest to funders, policymakers and
health promotion practitioners that are
frequently overlooked in conventional
impact evaluations. The article concludes
that RE-AIM is an adaptable, easy-to-use
evaluation approach suited to multi-project
program evaluations that can be used in a
range of settings and sectors.
Introduction
Health promotion has an increasingly prominent role
in Australian public health. Governments at state and
federal level have adopted health promotion principles and
frameworks to guide programs in a range of public health
domains, such as healthy ageing, physical activity, sound
nutrition and positive mental health, to nominate just a few
important areas (DHAC 2000; NHMRC 1997; NHMRC
Rosemary McKenzie
Lucio Naccarella
Andrew Stewart
Catherine Thompson
Rosemary McKenzie (top left) is a Research Fellow with the
Centre for Health Policy, Programs and Economics, School
of Population Health at the University of Melbourne. Email:
<r.mckenzie@unimelb.edu.au>
Lucio Naccarella (top right) is a Senior Research Fellow
with the Department of General Practice at the University of
Melbourne. Email: <l.naccarella@unimelb.edu.au>
Andrew Stewart (bottom left) is a Research Fellow with the
Centre for Health Policy, Programs and Economics, School
of Population Health at the University of Melbourne. Email:
<agstew@unimelb.edu.au>
Catherine Thompson (bottom right) is Manager Service
Development in the Aged Care Branch at the Department of
Human Services. Email: <Catherine.Thompson@dhs.vic.gov.au>

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