The entrepreneurial ecosystem quality for sustainable franchising. Mediating effects of public–private–partnership (PPP) support in Uganda
| Published date | 19 November 2019 |
| DOI | https://doi.org/10.1108/WJEMSD-04-2019-0027 |
| Date | 19 November 2019 |
| Pages | 44-56 |
| Author | Abbey Mutumba,Mohammad Ngoma,John C. Munene,Joseph Mpeera Ntayi |
| Subject Matter | Strategy,Business ethics,Sustainability |
The entrepreneurial ecosystem
quality for sustainable franchising
Mediating effects of public–private–partnership
(PPP) support in Uganda
Abbey Mutumba
Department of Leisure and Hospitality, Makerere University, Kampala, Uganda
Mohammad Ngoma
Department of Graduate Studies and Research,
Makerere University, Kampala, Uganda
John C. Munene
FGSR, Makerere University, Kampala, Uganda, and
Joseph Mpeera Ntayi
Department of Management Sciences, Makerere University, Kampala, Uganda
Abstract
Purpose –The purpose of this paper is to establish the mediation effects of public–private–partnership
(PPP) on the association between complementary entrepreneurial networking and the entrepreneurial
ecosystem quality for sustainable franchising.
Design/methodology/approach –A structured questionnaire was used to collect this study’s qualitative
data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to
analyze the data.
Findings –Part of the authorized distributors’mutually beneficial networking is directly connected to
multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors
and supportive leaders. Also, the same association is mediated through PPP supported franchise-business
information and widely appealing awards to be won.
Research limitations/implications –One of the areas for further study is a related study on the
moderating effects of the PPP support in another developing country, which is clarified in this study.
Originality/value –The complexity theory has provided an explanation of the entrepreneurial ecosystem
quality for sustainable franchising across the rural and urban markets in an African country.
Keywords Sustainability, Sustainable development, Business, Entrepreneurship, Strategy
Paper type Research paper
Introduction
Franchisinghas increasingly becomea generic strategy for sustainable businessexpansion in
the developing world. Leading international brands practice this strategy by appointing
established enterprises as their authorized nationaland/or regional distributors, partners and
master agents among other potential sub-franchisors in order to sustain their local market
competitiveness (Mutumba et al., 2016; Doherty, 2007). Partnering with such sub-franchisors
simplifies the environment for the three parties’shared success for sustainable franchising.
For instance, the parent company or franchisor quickly expands into thenew markets using
the potential sub-franchisors’money, staffing and local market networks,hence, reducing the
World Journal of
Entrepreneurship, Management
and Sustainable Development
Vol. 16 No. 1, 2020
pp. 44-56
© Emerald PublishingLimited
2042-5961
DOI 10.1108/WJEMSD-04-2019-0027
Received 30 April 2019
Revised 24 June 2019
Accepted 24 June 2019
The current issue and full text archive of this journal is available on Emerald Insight at:
www.emeraldinsight.com/2042-5961.htm
This study was funded by the African Development Bank (ADB) fellowship/scholarship to the
corresponding author through the Makerere University Business School (MUBS) PhD Permission to
Study and Fellowship. The ADB research funding enabled this study’s co-authors to design, collect
and analyze the data from which this research paper was developed up to its submission into this
journal, WJEMSD.
44
WJEMSD
16,1
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