WHY MARKETING? THE EXPERIENCE OF MOI UNIVERSITY LIBRARY. KENYA
| Date | 01 April 1993 |
| Published date | 01 April 1993 |
| DOI | https://doi.org/10.1108/01435129310038668 |
| Pages | 36-42 |
| Author | Tirong arap Tanui,Andrew S. Kiloi |
| Subject Matter | Library & information science |
LIBRARY MANAGEMENT
Planning in the Field of
Library and Information
Science Management
A STRATEGIC APPROACH
V. Kasi Rao
In recent times, it has been well realized that,
for faster pace of socio-economic develop-
ment, it is not only necessary to promote
scientific and technological research but also
to disseminate information at a faster pace to
the targets of their utilization. Further, it has
also been well-recognized by many developing
countries that a National Development Plan
(NDP) should aim at developing a national
infrastructure for scientific and technological
information. This awareness on the part of
national planners, information scientists and
technologists has led to drawing up plans for
different subject-oriented and mission-
oriented disciplines/fields.
The Indian Government's policy regarding
setting pace for applied and developmental
research and the quicker exploitation of these
results, as a part of progress towards
self-
reliant economy has placed an urgent
emphasis on developing plans for different
national, regional and/or local information
centres.
WHAT IS PLANNING?
Planning is a task or activity that is required
on a continuous basis for the management of
all organizations, including library and
information centres. It is an ongoing basic
management activity that is shared in varying
degrees by all levels of management. Since all
Library Management, Vol. 14 No. 4, 1993, pp. 36-42, © MCB University Press,
0143-5124
managerial operations in organizing, staffing,
leading and controlling are designed to
support the accomplishment or achievement
of objectives/goals, planning basically
precedes the execution of all other
managerial functions.
In other words, planning is deciding in
advance what to do, how to do it, when to
do it and who is to do it. Planning is
essentially concerned with the future course
of actions.
THE NEED FOR PLANNING
With growing awareness of the role of
information science, it is realized that proper
planning and development of capability in
I wish to thank Dr G. Thyagarajan, Director, Shri
K. Seshagiri Rao, Deputy Director and Head,
Information Division and Shri S. Subba Rao,
Assistant Director (Information), Central Leather
Research Institute, Adyar, Madras-600 020 for
their permission to publish this article. I am
grateful to Dr Abbas Ibrahim, Chairman and
Executive Director, Rilisar Industrial Information
Network (P) Limited, Perungudi, Madras — 600
096 for his suggestions, advice and
encouragement, Shri S. Kaliyan, Documentation
Officer, Central Leather Research Institute for his
encouragement and advice and Dr B. Ramesh
Babu, Lecturer, Department of Library and
Information Science, University of Madras, for
his suggestions and encouragement; I am also
grateful to Shri N.S. Sarangaraju for his
secretarial assistance.
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