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Acceleration Community of Companies Acquires Influencer Marketing Agency Pixly.

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Vincent

MANews-(C)2009-2022

US-based Acceleration Community of Companies, which includes the agencies MKG, Pink Sparrow and Stripe Theory and the in-house consultancy ACC Advisory, has acquired influencer marketing agency Pixly, the company said.

Pixly specializes in activations with content creators and have established themselves with video campaigns.

Founded in 2017 by CEO Gustav Lindell and COO Race Johnson, Pixly has a proprietary platform and a streamlined campaign management process.

Over the course of their five-year history, Pixly has activated more than 10,000 unique influencer videos, racking up over 8bn views, and attracting major brands like Epic Games, miHoYo, Opera Software, Manscaped, NordVPN, Warby Parker, Keeps, and Casetify among others.

The global influencer market is projected to grow from USD 13.9bn in 2021 to USD 48.5bn in 2024, according to a market assessment conducted by the Winterberry Group, which also found that over 72% of all marketers will use influencer this year, up from 17% in 2019.

The study also reported that 92% of consumers trust influencer-generated content over traditional advertising.

The transaction...

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