Accenture Acquires SIGNAL to Enhance Integrated Marketing Capabilities in Japan.
MANews-(C)2009-2023
New York-based professional services firm Accenture (NYSE: ACN) has acquired Japanese integrated marketing firm SIGNAL, to strengthen Accenture's ability to support clients' marketing transformation across owned, paid and earned media, the company said.
Terms of the transaction were not disclosed.
SIGNAL, previously owned by VECTOR, the largest PR group in Japan, offers integrated marketing services combining capabilities across public relations, social media management, influencer marketing, advertising operations, research and web production.
With this acquisition, approximately 100 industry experts from SIGNAL have joined the Accenture marketing operations...
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