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Amobee partners with Place Exchange.

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TELECOMWORLDWIRE-December 26, 2018-Amobee partners with Place Exchange

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Amobee, a global digital marketing technology company serving brands and agencies, has announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform, the company said.

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee's demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution.

Once an ad has played in physical space, Amobee's platform generates deep audience insights about the audiences exposed to out-of-home ads. By combining this data with foot traffic conversion and other signals, marketers can better understand how audiences are interacting with the out-of-home ads, optimize out-of-home campaigns while in flight, and extend reach across other media channels, devices, and segments.

Integrating with Place Exchange allows Amobee clients to...

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