Your World of Legal Intelligence
 United Kingdom | +44 (0) 20 7284 8080

Bensussen Deutsch and Associates Acquires Dallas Agency Idea Planet.

Document Cited in Related
Vincent

MANews-(C)2009-2022

US-based merchandise agency Bensussen Deutsch and Associates, LLC has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet, the firm said.

The acquisition provides Idea Planet with expanded global reach by broadening access to additional sourcing, manufacturing and distribution channels.

The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for new and existing clients through enhanced control of customer strategy, ideation, manufacturing and logistics.

Idea Planet, headquartered in Dallas, Texas with offices globally, is led by Mike Flecker, Mike Ableman and Kim Flecker.

The company brings a roster of client relationships to BDA including globally recognized video game developers, including Ubisoft, Sega, Gearbox, 2K/Rockstar Games, Sony Interactive Entertainment, and consumer brand powerhouses such as Chick-fil-A and Samsung.

For almost 40 years, BDA has led the market in the branded merchandise industry. From turnkey offline and online retailing solutions, high-end collectibles, innovative...

To continue reading

Request your trial
COPYRIGHT Normans Media Ltd.

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT