Billups Acquires OOH Labs from Agency X to Expand Reach in North America.
MANews-(C)2009-2023
US-based out-of-home technology and managed services provider Billup has acquired Canada-based media agency OOH Labs from Agency X to expand reach in North America, the company said.
Terms of the transaction were not disclosed.
OOH Labs is driven by science, supported by data and managed by OOH professionals.
The acquisition will provide Billups and OOH Labs customers with enhanced programmatic capabilities, and extended access to Billups' patented measurement and attribution solutions.
Billups is reinventing...
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