Black and White Zebra Acquires UK-Based Lead-Generation Provider Crozdesk.

MANews-(C)2009-2022

Canada-based media company Black and White Zebra (BWZ) has acquired London, UK-based SaaS lead-generation company Crozdesk, to further strengthen BWZ's technology solutions and monetization capabilities, the company said.

Terms of the transaction were not disclosed.

The acquisition will see BWZ acquire Crozdesk's lead generation technology for SaaS companies and enable them to further provide more comprehensive software recommendations for its users.

BWZ is the parent company for a number of major online publications. This acquisition will extend BWZ into an advanced media tech business.

Crozdesk has run lead generation, PPC and intent data campaigns for over 500...

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