Building the enterprise of the future

Date01 January 2006
DOIhttps://doi.org/10.1108/03055720610667354
Pages38-44
Published date01 January 2006
AuthorArthur J. Murray,Kent A. Greenes
Subject MatterInformation & knowledge management
WORKPLACE INNOVATION: ENTERPRISE
OF THE FUTURE
Building the enterprise of the
future
Arthur J. Murray
Applied Knowledge Sciences, Inc., Boyce, Virginia, and
Institute for Knowledge and Innovation, The George Washington University,
Washington, DC, USA, and
Kent A. Greenes
Greenes Consulting, Encinitas, California, and
Institute for Knowledge and Innovation, The George Washington University,
Washington, DC, USA
Abstract
Purpose – This paper sets out to describe the concept for the Enterprise of the Future, a project
within the George Washington University Institute for Knowledge and Innovation. The purpose of the
project is to lead the transformation to global virtual enterprise as the organization of choice for the
twenty-first century.
Design/methodology/approach – This paper covers the challenges people are facing; how the
enterprise of the future will address those challenges; what the enterprise of the future will look like;
what research needs to be undertaken; and who will be leading the research. Concludes with a call for
participation to anyone interested in transforming the very notion of what is called enterprise.
Findings – The goal is to create the capability for organizations to learn, innovate and transform at a
pace equal to, or greater than, the speed of change in the marketplace. Meeting the competitive
challenges which lie ahead requires major changes in the way people live, learn and work, both
individually and organizationally. A significant amount of effort will be devoted to work processes,
technology integration, and the knowledge workforce.
Originality/value – Contains useful information on the enterprise of the future.
Keywords Virtual organizations , Innovation
Paper type General review
A formidable set of challenges
Whether public sector, private industry, or non-profit association, all organizations are
facing an ever-increasing number of challenges. Some of the more serious of these
challenges are:
.expanding globalization;
.intellectual property theft/piracy;
.proliferation of open source software;
.massive disintermediation;
.compressed cycle times;
.increasingly mobile and less loyal knowledge workers;
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0305-5728.htm
VINE
36,1
38
VINE: The journal of information and
knowledge management systems
Vol. 36 No. 1, 2006
pp. 38-44
qEmerald Group Publishing Limited
0305-5728
DOI 10.1108/03055720610667354

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