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Centric Brands Acquires Hosiery Division from Daytona Apparel Group.

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MANews-(C)2009-2022

US-based lifestyle brand collective Centric Brands LLC has acquired a division of Daytona Apparel Group, a portfolio of retail brands owned by Windsong Brands, the company said.

Centric will take full ownership of Daytona Apparel Group's hosiery division which sells product across multiple brands in stores nationwide.

Daytona Apparel will continue to independently operate their other categories.

The acquisition will be merged into Centric's growing accessories division led by Jarrod Kahn, Group president, Accessories.

The addition of Daytona's hosiery business expands Centric's retailer relationships and its private label and licensed businesses. The acquisition also adds diversity and scale to Centric's portfolio with new untapped brands, strong recurring year-round replenishment businesses, and an expanded diversified sourcing model.

As part of the transaction, Centric will assume new license agreements including Stanley, Free Country, Real Tree, and Umbro. In addition, a number of associates from the hosiery team at Daytona will join Centric and report to Abe Dweck, executive vice president, Accessories.

Centric Brands LLC. is a global lifestyle brand collective that has unparalleled expertise in product design, development...

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