Your World of Legal Intelligence
 United Kingdom | +44 (0) 20 7284 8080

CJ ENM Acquires Stake in Metaverse Entertainment and Digital Human Studio Hyperreal.

Document Cited in Related
Vincent

MANews-(C)2009-2022

South Korean entertainment company CJ ENM has acquired a stake in the US-based Metaverse entertainment and media company Hyperreal Digital Inc, the company said.

Hyperreal Digital's speciality is creating hyper-realistic digital humans and performance spaces for talent and brands.

The minority stake was made through a private transaction with the founders.

This investment was made as a part of CJ ENM's strategy to expand its digital related business sectors related to Metaverse, NFT, etc. by investing in promising technologies and companies with the right tools.

Through this investment, CJ ENM said it will be able to apply Hyperreal's high end Academy Award winning VFC technology, particularly in the deployment of high fidelity Digital Humans, that is used to create outstanding Metaverse entertainment experiences.

This will create synergy when applied to CJ ENM's vast content library and ultimately serve as a key to expand CJ ENM's business.

Through this investment, CJ ENM will also have access to Hyperreal's HyperModel technology, an ultra- realistic 3D digital human that can be any age, speak any language, and perform in any current or future digital media environment - including Film, TV, Video Games, Immersive Interactive Experiences, E-Commerce, Artificial Intelligence platforms and Installations.

HyperModels are interoperable across digital platforms including mobile, interactive applications, augmented reality, virtual reality, social media, and immersive screen displays. HyperModels are also capable of becoming animated NFTs which are adaptable and customizable to create uniquely collectible assets.

CJ ENM's strategic investment in Hyperreal is the latest in a series of major investments and partnerships expanding the company's presence in the global entertainment industry.

Most recently, CJ ENM closed a deal to acquire an 80% stake in Endeavor Content, from parent company Endeavor...

To continue reading

Request your trial
COPYRIGHT Normans Media Ltd.

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT