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Cloud 9 Software Acquires Customer Experience Management Software Firm ToothFairy.

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MANews-(C)2009-2022

US-based cloud-based practice management software provider Cloud 9 Software, serving orthodontists, pediatric dentists, and dental/orthodontic service organizations, has acquired orthodontic industry customer experience management software provider ToothFairy LP, the company said.

ToothFairy helps orthodontists optimize their sales pipeline and maximize returns by leveraging the personal insights of potential patients and best practices from other industries.

ToothFairy is the culmination of years of research and applying High-Reliability Organizational principles to orthodontic practice management.

The company said it aims to solve the five biggest problems facing orthodontists: losing patients to competition, hiring and retaining talent, winning new patients, patient recalls falling through the cracks, and leading and motivating teams.

Trude Henderson, founder of ToothFairy, has also joined Cloud 9 in the role of director, Practice Growth Strategy.

Mike Ressel, CEO of Cloud 9 Software, expressed his enthusiasm for the acquisition.

Cloud 9 customers will be...

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