Copy cats are now trying to repeat Terriers' transfer plans

Published date15 June 2022
It took two years for them to unravel the mess of a squad they were left with after their relegation from the Premier League, and a conscious decision to keep spending tight throughout the pandemic in 2020/21 nearly took them down to League One - and then set them up for the brilliant season they have just had

While Town got their year of pain out of the way, other clubs in the division were left with the sudden realisation they would need to tighten their belts. Reading and Swansea, in particular, suffered massive drop-offs from the previous season, with Steve Cooper leaving the Welsh club seemingly feeling - accurately - that it would lead them to drop precipitously down the table having reached the play-off final the previous season.

That meant when Town went into the summer, they were able to act decisively and shrewdly in the transfer market.

Town now hard-earned for players career Steven

Leigh Bromby has spoken of the incredible value the free transfer market offered last summer, and the list of Championship free agents available this summer suggests that is still true to an extent.

But the free agent list also tells us that more clubs have now put themselves in a similar position to the one Town were in last year, with plenty of big earners across the division making way to free up room in various budgets.

It's no accident so many managers - Steve Morison, Russell Martin, Chris Wilder - have spoken of Town as being the model to follow.

have a reputation developing to their peaks Chicken

The upshot of which is the Terriers find themselves in a much more competitive marketplace for the kinds of players they want to sign - especially as they are looking at players for more attacking areas, having made the defensive improvements they wanted last year.

This is a classic business concern known as first-mover advantage. A company that makes the first steps into a new arena will generally enjoy the fruits of their foresight for a time...but it does not always last.

subsequent trip to Wembley, a hard-earned reputation for developing players to their career peaks, a famously harmonious dressing room, and the opportunity to work for someone who is now demonstrably one of the most cutting-edge young head coaches in the country are all notable recruitment attractions they could not necessarily boast last year.

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