Could HR do more with new technology?

DOIhttps://doi.org/10.1108/14754390780000941
Date01 January 2007
Pages2-2
Published date01 January 2007
AuthorAnnie Waite
Subject MatterHR & organizational behaviour
Volume 6 Issue 2 January/February 2007
2
FROM THE EDITOR
,
CONTACT
Annie Waite
E-mail: annie.waite@melcrum.com
,
Could HR do more
with new technology?
business with audience segmentation. In this collection
of articles from Melcrum’s recent report “Mastering
Audience Segmentation,” Susan Walker also outlines
some effective ways to segment the workforce.
Teaching new “tricks”
The impact of culture and climate on change (page
20) sees Eli Sopow from the Royal Canadian Mounted
Police explain the role of culture in organizational
make-up, using Greenpeace Canada as an example of a
company that effectively reconnected with its cultural
roots.
Finally, in Merging with confidence at LogicaCMG,
(page 24), Strategic HR Review editorial board member,
group HR director at LogicaCMG, Nigel Perks,
explains how HR played a vital role in the company’s
extensive growth.
A new editor
This is my final issue of Strategic HR Review so it’s time
for me to bid you a fond farewell and start off 2007 with
a new role at Melcrum, editing our global membership
website for internal communicators, the Hub. Sara
Nolan will be taking over the HR reigns from the next
issue onwards and you can contact her at:
sara.nolan@melcrum.com. I hope you continue to enjoy
the journal throughout the coming year.
Here’s a new year’s resolution for you: decide 2007 will
be the year you’ll have a proper delve into the
blossoming world of social media.
Everyone’s talking about it, so where does HR sit in
the discussion? If you’re at a loss as to where to start,
this issue will provide you with plenty of ideas as we
suggest ways for HR to harness new social-media tools
(such as blogs, wikis and podcasts) to provide a
practical benefit to the business. Bruce Tulgan, in this
month’s commentary piece (page 3) explains the
importance and reach of social media – particularly to
Generation Y, and Michael Rudnick (page 5) looks at
how HR can integrate social-media tools into HR
processes.
The financial impact of HR
In the lead article, Measuring the financial impact of
HR (page 28), Alice Snell of Taleo Research tackles a
more sensitive area of HR: cost. Snell lays out a step-by-
step process for calculating where HR can make changes
and decrease its financial burden on the business: by
accelerating the hiring process, reducing high turnover,
avoiding exposure to legal implications and cutting the
costs of temporary work.
Improving retention with a recognition overhaul
(page 32), looks at Craegmoor Healthcare’s review of
its rewards- and recognition-policies. Read details about
how the company improved staff satisfaction and
employee engagement by focusing on three priority
areas for improvement: management development, staff
training and recognition.
Segmenting the workforce
In HR’s role in audience segmentation (page 16), case
studies from the Royal Bank of Scotland and the Mayo
Clinic show how, among other methods, employee
surveys can generate vital information for assisting a
Annie Waite

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