Creating a virtual branch library to serve a remote campus

Pages372-378
DOIhttps://doi.org/10.1108/07378830510621784
Date01 September 2005
Published date01 September 2005
AuthorEva Stowers,Gillian Galbraith,Susan L. Kendall
Subject MatterInformation & knowledge management,Library & information science
THEME ARTICLE
Creating a virtual branch library
to serve a remote campus
Eva Stowers
Lied Library, University of Nevada Las Vegas, Las Vegas, Nevada, USA
Gillian Galbraith
School of Dental Medicine, University of Nevada Las Vegas, Las Vegas, Nevada,
USA, and
Susan L. Kendall
San Jose State University, San Jose, California, USA
Abstract
Purpose – Aims to present an overview of the implementation of library services to a distinct user
population.
Design/methodology/approach – Presents a review of the decision-making process behind the
development of services to support a new remote campus at the University of Nevada, Las Vegas.
Findings – Provides the rationale behind the decisions that were made regarding the branch library
web page. Recognizes the need for continuous assessment and revision of procedures and the web
page.
Originality/value – This paper provides a practical look at creating a virtual library in a paperless
environment.
Keywords Dentistry, Libraries, Virtual organizations, Electronicmedia
Paper type Case study
Literature review
Korwitz (2002) reported the results of a German study of student needs for medical
information and literature. Among the points made were: users want one ma in access
point for their information needs and they want easy 24/7 access to resources. If the
library is not available they will turn to the internet for help.
In an article that discussed the necessity for librarians to assess the needs of their
customers, Cooper and Dempsey (1998) wrote:
Library staff with a good understanding of needs and expectations and their relation to
customer satisfaction will experience greater success in satisfying their customers. However,
the goal should not be simply to meet expectations but rather to exceed them by surprising
and delighting customers.
They added:
Thus, the challenge for remote service providers has become one of maintaining and
strengthening their relationships with customers who may never step inside a bank, store, or
library.
The Emerald Research Register for this journal is available at The current issue and full text archive of this journal is available at
www.emeraldinsight.com/researchregister www.emeraldinsight.com/0737-8831.htm
LHT
23,3
372
Received 1 February 2005
Revised 30 March 2005
Accepted 25 April 2005
Library Hi Tech
Vol. 23 No. 3, 2005
pp. 372-378
qEmerald Group Publishing Limited
0737-8831
DOI 10.1108/07378830510621784

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