Criteo to Acquire Adtech Platform Firm Iponweb.
MANews-(C)2009-2021
French technology company Criteo S.A. (NASDAQ: CRTO) has executed a purchase agreement to acquire AdTech company Iponweb, with media trading capabilities, the company said.
On December 9, 2021, Criteo entered into exclusive negotiations to acquire the business of Iponweb Holding Ltd. for USD 380m in a combination of cash and CRTO treasury shares.
The purchase agreement was successfully executed following the completion of the information and consultation process of Criteo's works council on December 14, 2021.
With this strategic acquisition, Criteo accelerates its Commerce Media Platform vision to offer better control...
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