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Customer Satisfaction for Live TV Streaming Exceeds Loyalty for Cable and Satellite.

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INTERNET BUSINESS NEWS-(C)1995-2023 M2 COMMUNICATIONS

J.D. Power has released its 2023 US Television Service Provider Satisfaction survey that finds the likelihood of live TV streaming customers switching services in the next year is just 12%, while the likelihood of cable and satellite customers switching is 21%, the company said.

Customer satisfaction for live TV streaming is higher across all seven factors in the study.

Most notably satisfaction with cost of service, which is 156 points higher (on a 1,000-point scale) among live TV customers than among cable and satellite customers, given the cost for live TV streaming averages USD 69 per month vs. USD 113 per month for cable and satellite.

DISH ranks highest in the cable/satellite TV--national segment for a sixth consecutive year, with a score of 709. DIRECTV (705) ranks second.

Verizon Fios ranks highest in the cable/satellite TV--east region with a score of 746 for a second...

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