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CVSL to Acquire UK Direct-to-Consumer Company Kleeneze.

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Vincent

MANews-(C)2009-2015

6 February 2015 - US-based direct-to-consumer seller CVSL Inc. (NYSE: CVSL) has signed an agreement to acquire UK-based direct-to-consumer company Kleeneze, the company said on Friday.

Under the terms of the agreement, CVSL will purchase 100% of the shares of Kleeneze from Findel PLC. Both the CVSL and Findel boards have approved the terms. It is anticipated that closing will take place by the end of 1Q15.

The consummation of the acquisition is subject to certain conditions, including approval by the New York Stock Exchange MKT.

Founded in 1923, Kleeneze has grown into a community of more than 7,000 independent distributorships, offering a range of cleaning, health, beauty, home, outdoor and other products to customers across the UK and Ireland.

Kleeneze is a founding member of the UK Direct Selling Association.

With the addition of Kleeneze, CVSL will include nine companies. The combined trailing 12 month revenue of CVSL and Kleeneze, based upon the most recently...

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