Deal snapshot: GTCR, Dreamscape Invest in Ad Intelligence Firm Standard Media Index.
MANews-(C)2009-2022
US-based private equity firm GTCR has made a strategic investment in global advertising intelligence company Standard Media Index through its portfolio company Dreamscape, Inc, a partnership with marketing technology veterans Scott Knoll, David Hahn and Michael Iantosca, the firm said.
Financial details of the transaction were not disclosed. As part of the transaction...
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