Deal snapshot: Kantar to Acquire Blackwood Seven to Bring Marketing Measurement Solution to Clients.
MANews-(C)2009-2022
UK-based analytics and brand consulting company Kantar has agreed to acquire Denmark-based marketing and optimisation company Blackwood Seven to accelerate marketing ROI technology roadmap, the company said.
Terms of the transaction were not disclosed. The transaction is anticipated to complete by the end of April. The move cements...
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