Deal snapshot: Mastercard to Acquire McDonald's Dynamic Yield Personalization Platform.
MANews-(C)2009-2021
US-based payments technology company Mastercard (NYSE: MA) and fast-food restaurant operator McDonald's (NYSE: MCD) have inked an agreement for Mastercard to acquire McDonald's personalization platform and decision engine company, Dynamic Yield, the companies said.
Dynamic Yield's technology is a natural addition to...
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