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Drinks Acquires Digital Retention and Growth Agency Electriq Marketing.

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Vincent

MANews-(C)2009-2022

US-based e-commerce alcohol company Drinks has acquired Shopify (NYSE: SHOP)-focused digital retention and growth agency Electriq Marketing, the company said.

With this acquisition, Drinks now provides all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category.

Drinks' Wine as a Service platform enables the largest brands, retailers, and marketplaces to offer their customers nationwide home alcohol delivery with full regulatory compliance.

Drinks powers this new operating system for e-commerce alcohol with Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalized shopping experiences that drive customer loyalty.

Electriq enables rich customer experiences that level-up businesses through improved retention and increased customer lifetime value.

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