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Eros Enters Bangladesh Market Through Partnership with Allianz Holdings.

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INTERNET BUSINESS NEWS-(C)1995-2020 M2 COMMUNICATIONS

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, has announced its association with Allianz International Holdings Limited, a holding company and investment house with a significant presence Middle East, Africa, Asia and North America, the company said.

The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that make it one of the organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.

Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the citizens of Bangladesh share various similarities and tastes, including their appreciation for Bollywood and other Indian content. The partnership between Eros Now and Allianz Holdings will enable Eros Now to expand its offering to the country and capture a large share of audience. The content catalogue of Eros Now comprises of over 12,000 movie titles, original shows, music videos, international shows...

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