Flynt Management to Expand into Sexual Wellness Space with Acquisition of Lovers Brand from Playboy.
MANews-(C)2009-2023
US-based Flynt Management Group, LLC has agreed to acquire the Lovers brand, retail stores and e-commerce from Playboy Enterprises, Inc. to advance into sexual wellness retail market, the company said.
Terms of the transaction were not disclosed.
The acquisition will include the chain of 40 Lovers stores located in California, Washington, Oregon, Tennessee and Texas along with a nationwide distribution centre.
The late Larry Flynt founded the iconic Hustler brand in 1974 and, under his leadership, it grew to be the most powerful brand in worldwide adult entertainment.
FMG, which includes a range of adult-themed brands, companies and entertainment properties, continues to be overseen by Larry's widow, Liz Flynt.
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